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 PostPost subject: Pepsi's target demographic is preppies?        Posted: Sun Jan 18, 2009 6:28 pm 
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Pepsi has had a major style change that looks horrible. It seems they've gone from a "This is a great soda!" style to a "This is a diet beverage that will keep you skinny and healthy, and if you recycle it you'll have a lower carbon footprint" style. For example, Mountain Dew is now MTN Dew. Has anyone else noticed this?


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 PostPost subject: Re: Pepsi's target demographic is preppies?        Posted: Sun Jan 18, 2009 6:38 pm 
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Yeah, I've noticed it to, and I don't like it much at all. But over here those aren't called "preppies", the people you've described like that are more "hipsters". The preppies are propped collar, Times New Roman, American Eagle loving freaks. The hipsters are the ones who go for things missing vowels and wearing Fidel Castro hats, used Helio when they were "in", and smoking weed every other day.


Last edited by Derf on Sun Jan 18, 2009 6:46 pm, edited 1 time in total.

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 PostPost subject: Re: Pepsi's target demographic is preppies?        Posted: Sun Jan 18, 2009 6:43 pm 
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Maybe yuppies? The people they are trying to appeal to aren't hipsters, more of the "Be optimistic, lower your carbon footprint, shop at Ambercrombe and Fitch, listen to dance music, anti-drug, judge everything by looks" kinda people. Maybe the people I'm thinking of are only located at my town.

By the way, I just had a Sierra Mist and I swear they changed the formula.


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 PostPost subject: Re: Pepsi's target demographic is preppies?        Posted: Mon Jan 19, 2009 12:34 am 
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Whatever happened to the days where Pepsi's target demographic was Soviet Russia...

Diet softdrink really pisses me off, mainly the way they market it as tasting the same, and force the stuff into schools.
I'd say they are trying to target both yuppies and preppies, just look at the loser with the afro in that Mountain Dew ad (which btw makes no sense, what the hell does a Rino and that stiff from Letterman have to do with softdrink?)


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 PostPost subject: Re: Pepsi's target demographic is preppies?        Posted: Mon Jan 19, 2009 1:30 am 
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i can't even remember the last time i drank pepsi/mountain dew


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 PostPost subject: Re: Pepsi's target demographic is preppies?        Posted: Wed Jan 21, 2009 12:01 am 
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___ wrote:
i can't even remember the last time i drank pepsi/mountain dew

Mountain Dew = Life
Also Diet Coke...

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 PostPost subject: Re: Pepsi's target demographic is preppies?        Posted: Wed Jan 21, 2009 4:42 am 
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pepsi's drinks aren't very common around here (except V) compared to coke. but i guess it is because the shop that i normally buy drinks from don't have it, unless i got to kfc.

drinking coke zero right now btw


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 PostPost subject: Re: Pepsi's target demographic is preppies?        Posted: Wed Jan 21, 2009 6:07 am 
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eww, Coke Zero...

Only Cola-Type drink I can stand is Vanilla Coke, and even then I really only drink it after a late night/early morning.


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 PostPost subject: Re: Pepsi's target demographic is preppies?        Posted: Tue Feb 03, 2009 3:36 pm 
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Well, recently I have taken a liking to Pepsi's products, especially (Diet) Pepsi Max. However, I still love Diet Coke and Mtn Dew.

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