Microsoft Asks PC Makers to Give Incentives on Vista
Aug. 21 (Bloomberg) -- Microsoft Corp., the world's largest software maker, said it will ask personal
computer makers to offer incentives to customers buying PCs for upgrades of its Windows Vista
``We'll encourage our partners to provide incentives to promote the sales,'' Alex Huang, regional
director of Greater China for Redmond, Washington-based Microsoft, told reporters in Taipei today.
``Each partner will have their own strategy.'' He declined to elaborate.
The Vista software, which will be sold to corporate customers in November and in January to
consumers, is Microsoft's first overhaul of its Windows operating system since 2001. The company
is considering the concession because Vista's release is raising concerns among retailers that
shoppers would hold off buying PCs, damping sales during the holidays.
Customers buying computers in the fourth quarter will get a coupon to upgrade to Vista once it is
available, Ray Chen, president of Taiwanese notebook computer maker Compal Electronics Inc.,
said at an investors' conference on Aug. 9. Chen didn't provide details.
Last week, the Apple Daily reported Microsoft asked computer makers including Acer Inc. to pay
$5 to $7 for each upgrade of consumers' operating systems to Vista, citing Scott Lin, who oversees
Acer's Taiwan operations. Acer, the world's fourth- biggest PC maker, will take part in the program,
the Taipei-based Chinese-language newspaper reported on Aug. 18, citing Lin.
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