Google and Yahoo to share web ads

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Andy
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Google and Yahoo to share web ads

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Google and Yahoo to share web ads
Yahoo and Google, the world's two biggest search engines, have announced a two-week experiment that will see them share advertising space.

During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo's website.

Analysts say the move is designed to frustrate Microsoft, which has offered to buy Yahoo for $44.6bn (£22.6bn), or extract a higher offer.

The news came as both sides were reported to be forging other alliances.
Source and more on this story: http://news.bbc.co.uk/1/hi/business/7339864.stm

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