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 PostPost subject: Web ad blocking may not be (entirely) legal        Posted: Fri Sep 14, 2007 12:37 pm 
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Web ad blocking may not be (entirely) legal | CNET News.com

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Advertising-supported companies have long turned to the courts to squelch products that let consumers block or skip ads: it happened in the famous lawsuit against the VCR in 1979 and again with ReplayTV in 2001.

If ad-blockers become so common that they slice away at publishers' revenues, "I absolutely would expect to see litigation in this area," said John Palfrey, executive director of Harvard Law School's Berkman Center for Internet and Society.

Tomorrow’s legal fight may be over Web browser add-ons that let people avoid advertisements. These add-ons are growing in functionality and popularity, which has led legal experts surveyed this week by CNET News.com to speculate about when the first lawsuit will be filed.

"We don't want to go down a route that would seem adversarial at all," Zaneis said. "People are free to ignore ads, and they often do that, but when you have a third party blocking those ads, that's the real problem." He said the IAB is "looking at all the options."


These people sure don't get it...
Really, there's absolutely nothing they can do about it.

How long until they do this?
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 PostPost subject:        Posted: Fri Sep 14, 2007 12:46 pm 
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Well for a start you could always point the host name to your local computer by editing the HOSTS file so windows already has the capability to stop them anyway and I'm sure linux does too.

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 PostPost subject:        Posted: Fri Sep 14, 2007 12:52 pm 
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Well yeah but then you would be a criminal.

If we make it illegal to block ads only criminals will block ads.

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 PostPost subject:        Posted: Fri Sep 14, 2007 12:54 pm 
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longview wrote:
Well yeah but then you would be a criminal.

If we make it illegal to block ads only criminals will block ads.


Then I shall become a criminal. Why should I put up with ads taking up resources on my pc, my broadband connection, and most of all my time. If I wanted a product they're advertising I'd damn well look for it.

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 PostPost subject:        Posted: Fri Sep 14, 2007 2:29 pm 
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Andy wrote:
longview wrote:
Well yeah but then you would be a criminal.

If we make it illegal to block ads only criminals will block ads.


Then I shall become a criminal. Why should I put up with ads taking up resources on my pc, my broadband connection, and most of all my time. If I wanted a product they're advertising I'd damn well look for it.


I agree. What a waste of the internet and everyone's time. Sheesh.

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 PostPost subject:        Posted: Fri Sep 14, 2007 3:51 pm 
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4tified wrote:
Andy wrote:
longview wrote:
Well yeah but then you would be a criminal.

If we make it illegal to block ads only criminals will block ads.


Then I shall become a criminal. Why should I put up with ads taking up resources on my pc, my broadband connection, and most of all my time. If I wanted a product they're advertising I'd damn well look for it.


I agree. What a waste of the internet and everyone's time. Sheesh.


SMall, simple, text Google add's, yes, I can put up with.

Big Popups? no. Flash crap? no. ActiveX Add's (when using Internet Explorer) no. Long GIF animations. No.

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 PostPost subject:        Posted: Fri Sep 14, 2007 4:25 pm 
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Compact-mac wrote:

SMall, simple, text Google add's, yes, I can put up with.

Big Popups? no. Flash crap? no. ActiveX Add's (when using Internet Explorer) no. Long GIF animations. No.


Totally agreed with.

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 PostPost subject:        Posted: Fri Sep 14, 2007 5:54 pm 
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I block ads in the hosts file, so no ads for me :D

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 PostPost subject:        Posted: Fri Sep 14, 2007 5:56 pm 
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Fireware wrote:
I block ads in the hosts file, so no ads for me :D


I'm curious, from what I know from the hosts file is that you can block sites by linking it to localhost, so how big is your host file? or is there some other method?


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 PostPost subject:        Posted: Fri Sep 14, 2007 6:37 pm 
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idontknow wrote:
I'm curious, from what I know from the hosts file is that you can block sites by linking it to localhost, so how big is your host file? or is there some other method?


I use DNSMasq on a small machine, which provides DNS/DHCP. You can simply put your bad hosts in said servers host file, or as I do, have a standard hosts file, and a bad_hosts file and use them both


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 PostPost subject:        Posted: Fri Sep 14, 2007 6:51 pm 
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idontknow wrote:
Fireware wrote:
I block ads in the hosts file, so no ads for me :D


I'm curious, from what I know from the hosts file is that you can block sites by linking it to localhost, so how big is your host file? or is there some other method?


Its 610KB, and the "info" section is posted below...
Quote:
# This MVPS HOSTS file is a free download from: #
# http://www.mvps.org/winhelp2002/ #
# #
# Notes: the browser does not read this "#" symbol #
# You can create your own notes, after the # symbol #
# This *must* be the first line: 127.0.0.1 localhost #
# ********************************************************#
# ------------------Updated: 08-18-07---------------------#
# ********************************************************#
# Entries marked with Parasite or Trojan comments should #
# be placed in the Internet Explorer Restricted Zone. #
# http://mvps.org/winhelp2002/restricted.htm #
# #
# Entries with other comments are searchable via Google. #
# #
# Disclaimer: this file is free to use, however it is NOT #
# permitted to post on any other site without permission. #
# #
# This work is licensed under the Creative Commons #
# Attribution-NonCommercial-ShareAlike License. #
# http://creativecommons.org/licenses/by-nc-sa/2.0/ #

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 PostPost subject:        Posted: Fri Sep 14, 2007 8:22 pm 
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wouldn't banning entire websites probably fall under this as well? nearly every ad i see is for america or one of those OMFG YOU ARE LIKE THE 999,999th VISTOR!


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 PostPost subject:        Posted: Sat Sep 15, 2007 5:41 pm 
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Banning ad blockers is simply stupid, most ads on sites are extremely annoying and the average user shouldn't have to deal with all those scams these sites pull off. If ad's got less annoying maybe we wouldn't have to use ad blockers 8-)


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 PostPost subject:        Posted: Sun Sep 16, 2007 1:27 pm 
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Well, the only unblockable ads are text ads, which are include()-d in the php. If the advertisers would realize it, ot would give the opportunity to make a win-win situation: no annoying flash ads for us, but surely arriving solid text ads for them.

Anyway, until then: My PC is my property, also my internet connection, so advertisers can lick my balls.


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 PostPost subject:        Posted: Sun Sep 16, 2007 2:07 pm 
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Grisa wrote:
Well, the only unblockable ads are text ads, which are include()-d in the php.

You can block pretty much anything if someone's made a Firefox Greasemonkey script for it, or a standalone extension specifically targeted at certain text ads eg CustomiseGoogle (which removes all the text ads from Google search pages, adds links to other search sites into the Google pages etc).

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 PostPost subject:        Posted: Mon Sep 17, 2007 12:12 am 
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Well if text ads get worse im sure someone will find a way to block them with a simple program.


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 PostPost subject:        Posted: Mon Sep 17, 2007 3:40 pm 
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This is stupid. You can't stop people from blocking ads, it's our choice, and if it does become illegal who cares, are they going to track us down for using adblockers? :|


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 PostPost subject:        Posted: Mon Sep 17, 2007 3:42 pm 
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Shrimp wrote:
This is stupid. You can't stop people from blocking ads, it's our choice, and if it does become illegal who cares, are they going to track us down for using adblockers? :|


They don't have enough prison cells for all of us! Muhuhaha! :evil:

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 PostPost subject:        Posted: Wed Sep 19, 2007 3:58 pm 
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Well, here's another solution. Why not keep all advertisements per site the same size attributes? As in 400x150 or whatever if vertical/horizontal? Also, this should promise the viewer no flash or multimedia sounds. Yes, it makes people look at it, but if they want people to get annoyed with their ads, then by all means, Head-ON, Apply directly to the forehead! :)

Besides, I even block some of BetaArchive's images to help my computer go faster. Do you consider the "New Post" icon to be an advertisement? Hm, I think not!


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 PostPost subject:        Posted: Wed Sep 19, 2007 7:38 pm 
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If they're gonna ban internet ads.... are they gonna ban the stickers on your mailbox saying "no unaddressed post" also? Because that WILL block plenty of spam-adds :/ (Well it does in Norway, at least)


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 PostPost subject:        Posted: Thu Sep 20, 2007 3:10 am 
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Doctor Mindvipe wrote:
If they're gonna ban internet ads.... are they gonna ban the stickers on your mailbox saying "no unaddressed post" also? Because that WILL block plenty of spam-adds :/ (Well it does in Norway, at least)


They're not going to ban ads, they're going to ban people from blocking the ads. Re-read the topic carefully.

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 PostPost subject:        Posted: Fri Sep 21, 2007 5:40 am 
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Sorry, my bad. But the real question still remains: Will the ban the "no advertising" stickedr for your snailmail box too?


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 PostPost subject:        Posted: Fri Sep 21, 2007 5:42 am 
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Doctor Mindvipe wrote:
Sorry, my bad. But the real question still remains: Will the ban the "no advertising" stickedr for your snailmail box too?


I hope not. We get enough junk e-mail as it is without having it come through snail mail too.

If junk mail through the posts increases I'm gonna go and shove it up Royal Mail's arse. They are the ones that are supposed to stop this sort of thing. One reason they don't is that they get money from it.

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 PostPost subject:        Posted: Fri Sep 21, 2007 7:19 am 
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Oh and anyways.. wasn't this the American government trying to stop spamfilters? That should have no efect on us.

And it shows you what is important over there..... people can just stuff it, as long as the companies get what they want.


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 PostPost subject:        Posted: Sat Sep 22, 2007 5:19 am 
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o.o.... I just hope that, if they are successful with it, we won't get that in the European Union as well...


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